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When an international medical device company needed communications and spokesperson training, RP&W provided it at two of their U.S. based locations. Not one month later, RP&W assisted the company in managing an issue they had trained against.
An orange is an orange – until we defined the differences. The world’s second largest exporter of citrus wanted to raise its profile among executive buyers of citrus in the United States initially and then, ultimately, among consumers. RP&W developed a survey for the nation’s key buyers and conducted it among the WalMart’s, Costco’s and other leading national grocery chains in the U.S. Based on the research findings, RP&W developed a comprehensive plan to brand and raise the awareness of the quality, safety and sustainable farming initiatives of this international organization.
Launching a new over-the-counter product for overall heart health made our hearts beat faster as RP&W distinguished it from the masses of other similar products on the market. Using aggressive media relations tactics, the new product received significant coverage at launch. When it needed to be pulled from the shelves, RP&W was there again to manage the communications around that too.
A one-of-a-kind lifestyle store providing products to make the lives of those with disabilities as fulfilling as possible came to RP&W. With a comprehensive launch and subsequent media relations, the store has been the subject of numerous television and newspaper stories. The effort resulted in a national public relations award for the client and RP&W.
Lawyers have a lot to say. Making one stand out from the pack isn’t easy. RP&W has raised the profile of one firm by presenting an attorney on several platforms, including his writings about the U.S. Supreme Court. Looking ahead, he is a coveted guest, particularly in the political climate about how a new president will likely have the opportunity to change the face of the Court – and the face of the nation. |
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